"Learning is a Lifestyle" per Mary Ellen Beliveau, CEO of Knowledge to Practice. Sometimes the problem is not the tech, but a knowledge deficit in clinical care. As CMIOs, can we link from within the EHR to clinical content providers will actual use? If we know a provider is weak in managing a certain condition, can we send them an email with a link to a short video on the topic if we detect that condition on the problem list of the patient they are seeing? Just in time education is an interesting concept to consider.